Letter B invites you to a slower world, wrapped in scent.A house for the senses. A letter to your creative self.
It’s also a portal — a quiet passage into a wilder, more creative version of you.
A place where your artistic self takes the lead,
and imagination doesn’t ask for permission.
We create to invite pause, presence, and feeling.
Each fragrance begins with a written story. We write first. Then we blend.
What starts on the page becomes an emotion on the skin a silent companion to your day.
Everything takes shape through our senses.
Let it breathe. Let it be. Letter B.
Our founding short film tells the story of a man on a random Tuesday.
Everything is ordinary — until he opens a book. In that instant, his artistic self awakens, personified by a rabbit named Bartholomeu.
He sees the world anew. The train becomes tropical. A change of clothes marks his inner transformation.
He steps into the scent library, where animals mix fragrances, read, and create.
Then, he floats into the B World — a playful place where the creative side of everyday people comes to life. An escape from the ordinary.
It’s a story about remembering who we are when we give art, scent, and breath the power to guide us. It's simplicity with a wink of absurdity.
Letter B began with five quiet hobbies: Breathing fragrances and nature. Writing reflections. Doodling during meetings. Scrapbooking memories. Journaling to connect the dots.
These personal rituals became the foundation of a brand devoted to sensorial presence and emotional awareness. A place where curiosity leads and stillness teaches.
I’m Barbara Craveiro (Babi) — a curious mind who always lived between structure and soul.
For years, I moved through high-pressure worlds: trading, consulting, M&A, start-ups, venture capital.
But beneath all the strategy and spreadsheets, I’ve always been drawn to what moves people from the inside creativity, emotion, and the quiet rituals that keep us steady.
Letter B was born from a deep love for writing, for scent, for slowing down.
I grew up surrounded by contrast: a grandfather who loved books, an aunt who painted, a father with sharp business instinct, and a mother who taught me the art of connection. That mix shaped how I see the world — both rational and poetic.
Over time, I’ve learned to balance ambition with breath.
Meditation, journaling, yoga, and creative expression became anchors through life’s emotional waves. And from those anchors, Letter B emerged.
This is my way of sharing softness. Of reminding us that:
Feeling teaches what words can’t.
Art heals.
Stories matter.
One breath can bring us home.
Scents can transport us.
Letter B is my letter to the artist in each of us.
Thank you for being part of it.
Babi
Curiosity is a muscle — the library is the gym.
Love and courage are related.
Meaning lives in connection, energy and detail.
There is power in minimalism.
Writing is the companion of every creative journey.
Nature has the power to heal.
We believe in hygge — the art of coziness.
Hobbies are a workout for the mind.
Art is an expression of human creativity.
Scents boost wellbeing — just breathe.
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