ABOUT US
Letter B is a drawn story about scents and arts.
We are a lifestyle brand that aim for high quality bohemian creativity.
Our products are and expression of our appreciation for artfulness and good design.
We mix scents and storytelling to spark creativity, hobbies and mental wellbeing.
We want to inspire the artist in you.
We believe that nothing is as unique and personal as something that’s been lovingly handmade.
We embrace life’s duality with humor and unconventional wackiness, challenging
norms to offer an escape from the ordinary and technology.
HOBBIES
A Combination of hobbies created Letter B
Hobby 1 – Breathing fragrances and nature.
Hobby 2 – Writing reflections of life. Initially shared on an anonymous blog (later to become our letters).
Hobby 3 – Doodling. During meetings at work, a fun way to stay calm and focus, drawing silly and random things on meeting papers.
Hobby 4 – Scrapbooking. In a sketchbook, she crafted intricate picture collages using a mix of images, sentences, and mementos collected from her travels. (later to become Letter B brand book).
Hobby 5 – Journaling. Connecting the dots: scents, letters, and doodles. This is how Letter B was born -a celebration of the beauty in life’s simple moments.
LETTERS
Our letters are a curated collection of reflections that explore personal growth and creativity.
They are for anyone interested in personal growth, creative expression, and effective leadership. The idea is to encourage readers to cultivate self-awareness, embrace their emotional journeys, and pursue their goals with mindfulness and resilience.
Drawing from the founder diverse experiences, Babi shares insights on a variety of topics, each aimed at fostering self-awareness, emotional intelligence, and mindful living.
Key Themes:
• Personal Development
• Emotional Well-being
• Creativity and innovation
• Leadership and Culture
MEET THE FOUNDER
Babi is an entrepreneur with a passion for psychology and the arts.
With a diverse professional background including trading, consulting, M&A, start-ups, venture capital, and entrepreneurship, she brings a wealth of experience to her ventures. Shaped by Babi‘s meticulous attention to detail and passion, Letter B reflects her dedication to personal growth and artistry.
Influenced by her family, Babi’s grandfather’s love for reading, her aunt’s passion for painting, her father’s business acumen, and her mother’s PR skills all played a role in her development. Inspired by this background, Babi has learned to balance work’s intensity with practices like meditation, yoga, and creative expression, which help her navigate the emotional highs and lows of life.
OUR MANIFESTO
What we believe
- Curiosity is a muscle - the library is the gym.
- Love and courage are related.
- In connections, energy and details.
- In the power of minimalism in our lives.
- Writing is the creative journey's companion.
- In the healing power of nature.
- In hygge - the art of coziness.
- Hobbies are the mental workout.
- Art is an expression of human creativity.
- Scents boost wellbeing - just breathe.
OUR VALUES
- CREATIVITY. Live creatively. Imagination enlightens us. Art can connect emotions, help us grow and improve mental well-being.
- TRANQUILITY. Everyone can be mindful. We must learn how to access it.
- COURAGE. If there is a better way, we rewrite the story. We plan, we do it. If we fail, we learn. It's a continuous improvement journey.
- FREEDOM. Autonomy and trust in the process. The journey is never clear. Stop and listen. The universe gives us signs and energy to move forward.
- CARE. We care about human connection, nature and emotions.