Letter B began with five quiet hobbies: Breathing fragrances and nature. Writing reflections. Doodling during meetings. Scrapbooking memories. Journaling to connect the dots.

These personal rituals became the foundation of a brand devoted to sensorial presence and emotional awareness. A place where curiosity leads and stillness teaches.

Here, we write softly.
About creativity, emotions, personal rituals, and all the little things that go unnoticed — but matter.

Rooted in lived experience, these reflections explore the delicate dance between creativity, emotional awareness, and intentional living.

Each letter is a reminder that growth isn’t linear and awareness begins with a single breath.

Welcome to Letter B.
Inspiring the artist in you, one letter at a time. Breathe. Dream. Create.

I’m Barbara Craveiro (Babi) — a curious mind who always lived between structure and soul.

For years, I moved through high-pressure worlds: trading, consulting, M&A, start-ups, venture capital. But beneath all the strategy and spreadsheets, I’ve always been drawn to what moves people from the inside — creativity, emotion, and the quiet rituals that keep us steady.

Letter B was born from a deep love for writing, for scent, for slowing down.

I grew up surrounded by contrast: a grandfather who loved books, an aunt who painted, a father with sharp business instinct, and a mother who taught me the art of connection. That mix shaped how I see the world — both rational and poetic.

Over time, I’ve learned to balance ambition with breath.
Meditation, journaling, yoga, and creative expression became anchors through life’s emotional waves. And from those anchors, Letter B emerged.

This is my way of sharing softness. Of reminding us that:

Feeling teaches what words can’t.
Art heals.
Stories matter.
One breath can bring us home.
Scents can transport us.

Letter B is my letter to the artist in each of us.
Thank you for being part of it.

Babi